What are opinion leaders?

Perform primary data collection yourself to investigate this phenomenon. Assemble a small focus group of Baby Boomer women. If you have trouble locating enough participants, perform an indepth interview with one Baby Boomer woman. Ask them/her about their/her opinion as to whether marketers are ignoring their segment. Using the Grace and Frankie example could be a good way to start the conversation. Ask them/her about how they/she feel(s) about being ignored (if that is the sentiment). Ask them/her what they/she would prefer marketers and advertisers do differently to better target Baby Boomer women. Write a brief summary of your findings.

2. For the managers of these brands, how might a psychographics-based segmentation approach for used for making target market decisions?

please original work How do you define public opinion?  Can you think of ways your opinion has been formed around certain issues?  What about the opinions of your friends?

How does an opinion leader influence the buyingdecision process of reference group members?

What are the criteria for being a conscious marketer?