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What are the differences between Products and Services? What is
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- What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?Service create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services?How does external service value lead directly to satisfied customers?
- How would you define market positioning? and How would you position your product/service in the market?What is so special about service marketing that it needs a special approach? Your answer should reflect the eight distinctive characteristics of servicesCompany: Hubspot What unique demands are included in the companys service marketing? Consider the seven Ps of services marketing.
- Explain the trade offs that are involved in deciding on whether to offer a product or service guarantee.What is the attribute and breadth of the service line of bar business as a product/service?Pick two product categories – one should be a physical good and the other should be a service.A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?