Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that compa…
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
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What are the problems and pitfalls of allowing the audience/consumer to have input or control over the advertising?

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