What is a business reseach methods
Business research methods are the techniques used by management to collect, analyse and disseminate information about its business (its products, services, customer, competition and the general business environment). It results into the development of information and insight so that adequate business actions are taken to enhance the business performance. Typical uses of these methods range from identification of product / service needs, ascertaining customer satisfaction level to identification of new product / service features and such others.
Business research methods are critical for business in the context of business opportunities provided by the growth of the internet, reducing product / service delivery cycle time, tougher global competition, globalization of business and availability of information technology as a key enabler for business.
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