Asked Feb 4, 2020

What is a more effective marketing positioning: low price or value? Why?


Expert Answer

Step 1

In a competitive world every industry, companies need to invest a lot of money, people, and time to fight arch-rivals. Thus, to lower prices or lose deals, many companies provide additional services, often at no charge to the customer. Therefore, these companies differentiate them by offering add-ons or other value that other companies don’t offer.

Step 2

 As a result, it creates a higher value for the customer with no or minimal price change; or more value for the same price. ...

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