What is an example of advertisement that clearly demonstrates that it is targeting a very specific market. Describe the target market and why you think that consumer behavior knowledge was used in developing the ad. Determine whether any internal or external influences are used in the ad. Also, discuss what phase of the decision-making process the ad is addressing.

Question
Asked Oct 22, 2019

What is an example of advertisement that clearly demonstrates that it is targeting a very specific market. Describe the target market and why you think that consumer behavior knowledge was used in developing the ad. Determine whether any internal or external influences are used in the ad. Also, discuss what phase of the decision-making process the ad is addressing.

check_circleExpert Solution
Step 1

Advertisement for targeting specific market:

Here, I would like to take "Find your greatness" advertisement of Nike during the Olympics 2012 as an example.

Here, the targeting market is the people who think that they are physically unfit to involve in any sport activities. The advertisement was made in a way to encourage people to involve in physical activities in which they are interested and finding the sports in which they would shine.

Step 2

Determine why consumer behavior knowledge was used in the advertisement:

As Olympics is the event that is witnessed by the people all over the world, it would be encouraging for the person when they are motivated by means of Olympics. The advertisement would motivate the people to stay healthy and fit. Here, the participators of the event are the motivators.

Step 3

Determine the internal or external influences that are used in the ad:

Rivalry brands that are part of the event and the social changes that incur in the attitude of the people are t...

Want to see the full answer?

See Solution

Check out a sample Q&A here.

Want to see this answer and more?

Solutions are written by subject experts who are available 24/7. Questions are typically answered within 1 hour*

See Solution
*Response times may vary by subject and question
Tagged in

Business

Operations Management

Other

Related Operations Management Q&A

Find answers to questions asked by student like you

Show more Q&A add
question_answer

Q: Sometimes, in an effort to control project schedule, it is possible that a project manager may resor...

A: When the planning is done by doing a backward sweep on the project plan, then all the activities sta...

question_answer

Q: What is a business reseach methods

A: Business research methods are the techniques used by management to collect, analyse and disseminate ...

question_answer

Q: what is the secret for the success of zara. explain using the 4 p's

A: Zara is a Spanish based clothing brand. Zara specializes in fast fashion and items including accesso...

question_answer

Q: Do you provide help with Management Information Systems?

A: Step1: Management Information System:A management information system is a computerized database of f...

question_answer

Q: In order to increase the responsiveness (volatility) of following forecast models, what can you do? ...

A: In order to increase the responsiveness of the forecast model using exponential smoothing, we need t...

question_answer

Q: I need a detailed explanation and assistance to solve this problem: FruitNuts is a store that sells ...

A: Given information: ItemSupply(pounds)dried bananas800dried apricots600coconut pieces500Raisins700Wal...

question_answer

Q: Repair calls are handled by one repairman at a photocopy shop. Repair time, including travel time, i...

A: The repair time is 2 hours per repair. Hence the repair rate (µ) is ½ per hour. The arrival rate of ...

question_answer

Q: How do I solve an operation management case method.

A: Case studies require methods that are quite different from normal assignments or homework assignment...

question_answer

Q: What do all six elements of an organization's structure have in common?

A: Common factors in organizational structure is:1)Design of task2)Task grouping3)Department Layout4)Or...