What is customer value? Choose the correct. A. Ratio between the customer's perceived benefits and the resources used to obtained these benefits. B. Excess of satisfaction over expectation. C. Post purchase dissonance D. None of the above.

What is customer value? Choose the correct. A. Ratio between the customer's perceived benefits and the resources used to obtained these benefits. B. Excess of satisfaction over expectation. C. Post purchase dissonance D. None of the above.

Cornerstones of Financial Accounting

4th Edition

ISBN:9781337690881

Author:Jay Rich, Jeff Jones

Publisher:Jay Rich, Jeff Jones

Chapter5: Sales And Receivables

Section: Chapter Questions

Problem 5MCQ

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Question

What is customer value? Choose the correct.

A.	Ratio between the customer's perceived benefits and the resources used to obtained these benefits.
B.	Excess of satisfaction over expectation.
C.	Post purchase dissonance
D.	None of the above.

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