What is the key benefit for the retailer using groupon? A) getting customers in the door B) using digital coupons C) attracting internet savvy shoppers D) making 25% of normal E) selling out old stock
What is the key benefit for the retailer using groupon? A) getting customers in the door B) using digital coupons C) attracting internet savvy shoppers D) making 25% of normal E) selling out old stock
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter17: Integrated Marketing Communications, Advertising, And Public Relations
Section17.7: Promotional Mix Effectiveness
Problem 1LO
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What is the key benefit for the retailer using groupon?
A) getting customers in the door
B) using digital coupons
C) attracting internet savvy shoppers
D) making 25% of normal
E) selling out old stock
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