What pivot did Vodien make and why? What were Poh and Lee’s approach to growing the company? What are the pros and cons of that approach? How much would Vodien need to fund its expansion? Should the company borrow money and why? What were the considerations with selling to a private equity investor? What were the issues with considering a merger?  What would you do and why?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Vodien Case Study Questions

Read the Case: Vodien Internet Solutions: From Building Websites to Powering the Digital Back-end of BusinessLinks to an external site., and then answer the following questions:

  1. What pivot did Vodien make and why?
  2. What were Poh and Lee’s approach to growing the company?
    • What are the pros and cons of that approach?
  3. How much would Vodien need to fund its expansion?
  4. Should the company borrow money and why?
  5. What were the considerations with selling to a private equity investor?
  6. What were the issues with considering a merger?
  7.  What would you do and why?
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