What price should the stock sell at? Assume the discount rate is 20 percent. How would your answer change if the discount rate were only 15 percent? Why does the answer change

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter7: Common Stock: Characteristics, Valuation, And Issuance
Section: Chapter Questions
Problem 8P
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  1. Gentleman Gym just paid its annual dividend of $2.5 per share, and it is widely expected that the dividend will increase by 4 percent per year indefinitely.
  1. What price should the stock sell at? Assume the discount rate is 20 percent.
  2. How would your answer change if the discount rate were only 15 percent? Why does the answer change?
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