What services do wholesalers provide to producers andretailers?

Q: Explain the five most important physicaldistribution activities.

A: Physical distribution deals with activities for getting the goods and service from the manufacturer ...

Q: List several characteristics that differentiate transactions involving business customers from consu...

A: Business customers refers to business to business transactions where one business sells to another. ...

Q: What are the differences among clients, publics, andcustomers? What is the difference between a targ...

A: Clients are parties who have business associations with the firm.Clients receives the services of th...

Q: What are the risks of creating a positioning map on your own and without statistical data?

A: Positioning is a technique by which the marketers  try comparing their products or services with the...

Q: How does branding benefit consumers and marketers?

A: When an organization creates a name, design or a symbol that can be recognized a belonging of that c...

Q: For what types of products are psychological pricingstrategies most likely to be used?

A: In the psychological scientific pricing method, it is a business method of lowering the price rather...

Q: Which of the following companies is most likely to use nonprice competition rather than price compet...

A: Price competition takes place when two companies who produce products of similar nature compete with...

Q: Discuss eight major decisions in sales forcemanagement.

A: Sales force play a major role in achieving the objectives of the company. They add directly to the r...

Q: What are the objectives of the MBO? What do you think might be its disadvantage?

A: Management of objectives (MBO) have the following objectives Measure and judge Relate the individua...

Q: Identify the characteristics of services thatdifferentiate them from goods.

A: Goods and services are the offerings of the businesses to satisfy the needs of the consumers and ind...

Q: Discuss how product deletion is used to improveproduct mixes.

A: Product deletion is an elimination technique which a company uses to delete the product from its pro...

Q: How do roles affect a person’s buying behavior?Provide examples.

A: The position of the individual in the societal framework influence his purchase pattern based upon t...

Q: For each marketing-mix element, which service characteristics are most likely to have an impact? Exp...

A: Basic characterstic of service can have some challenge to the different elements of marketing mix. 

Q: What are the categories of situational factors thatinfluence consumer buying behavior? Explain howea...

A: There are certain factors which are relatively associated with the immediate surroundings of the buy...

Q: 1. Proctor and Gamble, as a matrix organization, is characterized by the following feature: a. techn...

A: Procter & Gamble is a Fortune 500 US global corporation that manufactures a number of retail goo...

Q: Define geodemographic segmentation.

A: Geodemographic segmentation is a segmentation technique which is used to classify and characterize n...

Q: A customer tracking system is an example ofe-business _______________ resources.a. humanb. informati...

A: In an economy, various types of resources are used by the organization to perform operating, marketi...

Q: 1 Identify and briefly describe the four promotional methods an organization can use in its promotio...

A: “As you have asked for multiple question in a single time, we will be solving the first question for...

Q: Why is a marketer concerned about sales potentialwhen trying to select a target market?

A: Sales potential is the ability of the sales person to sell the product in the market. Profit making ...

Q: The potential for failure in the Communication Process Model can happen anywhere during the process ...

A: Communication is the flow of information in a hierarchical structure and chain in command line invol...

Q: What evidence exists that being socially responsibleand ethical is worthwhile?

A: The incorporation of moral obligation and deliverance of conduct with responsible management provide...

Q: Explore how a firm develops marketing objectivesand strategies that contribute to overall objectives

A: The predetermined objectives are well planned in advance through research and trade cycle assessment...

Q: What are the stages in the product adoption process,and how do they affect the commercializationphas...

A: Products adoption phase is the process of customers becoming aware about the product or service, und...

Q: A college professor told her student, ''the purpose of management course is to teach student about m...

A: Disagree with the above statement tell that “the purpose of management course is to teach students a...

Q: Discuss how a new brand manufacturer would go about defining their market segments and then begin to...

A: In the market, when a new firm enters with its brand name, it has to face various difficulties to su...

Q: ________Established in 1944 and headquartered inWashington, D.C., the World Bank is an example ofa. ...

A: World Bank is a global financial institution that provides loans and advances to the government of t...

Q: How do search, experience, and credence qualitiesaffect the way customers view and evaluate services...

A: The market search for the product in order to gather maximum relevant data about a product and the u...

Q: How do the characteristics of digital marketing affectthe promotion element of the marketing mix?

A: It is the latest promotional tool and cutting edge technology which gives an edge in the marketing e...