Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What specific marketing activities does Copper tone utilize to help the company grow in the marketplace?
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- How this JOLLIBEE provides customer service to its internal and external customers?arrow_forwardRead the following article. It discusses the critical marketing difference between features and benefits of a product. https://www.entrepreneurship.org/articles/2007/01/productservice-features-and-benefits 1. In your own words, describe the difference between a feature of a product and the benefit which a customer gets from a product. 2. Considering paint used by a homeowner: 1. Please describe 4 paint features you have found from looking at paint websites. 2. Please describe three benefits which are delivered by one of, or a combination of the features you described.arrow_forwardA company's value chain A) consists of the primary activities that it performs in seeking to deliver value to shareholders in the form of higher dividends and a higher stock price. B) concerns the basic process the company goes through in performing R&D and developing new products. C) consists of two broad categories of activities: the primary activities that create customer value and the requisite support activities that facilitate and enhance the performance of the primary activities. D) depicts the internally performed activities associated with creating and enhancing the company's competitive assets. E) consists of the series of steps a company goes through to develop a new product, get it produced and into the marketplace, and then start collecting revenues and earning a profit.arrow_forward
- What does business intelligence (BI) do, and why are BI products so crucial?arrow_forwardIdentify some of the differences on the below-mentioned business types with regard to how these offerings could be marketed differently – you can also refer here to the 7 Ps and the B2B business types. • financial services• raw materials offerings• original equipment manufacturer (OEM) offerings• maintenance, repair, and operations (MRO) offerings• consulting servicearrow_forwardComplete the table and then plot the products / companiesarrow_forward
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