What specific marketing insights would you use to understand competitive differentiation for pizza chains, based on the Kotler and Keller text?

Exploring Economics
8th Edition
ISBN:9781544336329
Author:Robert L. Sexton
Publisher:Robert L. Sexton
Chapter14: Monopolistic Competition And Product Differentiation
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What specific marketing insights would you use to understand competitive differentiation for pizza chains, based on the Kotler and Keller text?

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