Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What systems did Amazon develop to improve the flow of products from suppliers to Amazon fulfillment centers? What systems improved the flow of orders from the fulfillment centers to customers?
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- Please provide long detailed answers…… OPMFORMULA is a medium-sized baby formula production plant in Boston, Massachusetts. The company has been in business for over 20 years, mainly producing baby formula for infant nutrition industry and selling the formula exclusively through its distribution network across the United States. Over the years, OPMFORMULA gradually expanded its production capacity and consumer base. However, over the past 24 months, the company has been faced with an unprecedented and unanticipated increase in demand, which has cleared out its storage facilities and exceeded its production capabilities. At this time, the demand continues to be extremely high. The company has an existing storage facility, specifically designed for long-term storage of baby formula (controlled climate, humidity, etc.), which can be converted to a new production line. The new production line would increase the existing manufacturing capabilities by 50%. However, this would require a…arrow_forwardWhich type of value-added services a warehouse can provide to Logistics servicesarrow_forwardTwo distinct application support services may each be offered through the internet, albeit this is just a possibility and not a given. How do these products vary from one another, and what makes them stand out from others on the market?arrow_forward
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- There are several advantages to employing a cloud-based architecture to supply data warehousing services.arrow_forwardWhich “Classification-by-Type-of-Customer-Order” do you think Amazon use and why? Make-to-order, make-to-stock, make-to-assembly, or combinations thereof? What steps have been put into place to ensure speed and fast shipments, at the fulfillment center?arrow_forwardWhat are the basic elements of the S&OP process? How do marketing, logistics, finance, and manufacturing contribute to each element?arrow_forward
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