What’s the logic behind the bond-yield-plus-risk-premium approach?

Intermediate Financial Management (MindTap Course List)
13th Edition
ISBN:9781337395083
Author:Eugene F. Brigham, Phillip R. Daves
Publisher:Eugene F. Brigham, Phillip R. Daves
Chapter11: Determining The Cost Of Capital
Section: Chapter Questions
Problem 6MC
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What’s the logic behind the bond-yield-plus-risk-premium approach?

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