When an Idaho-based discount hardware chain sent snow shovels to its Augusta, Georgia, store in April, it was engaged in A) concentrated segmentation. B) geodemographic segmentation. C) benefit segmentation. D) psychographic segmentation. E) misguided geographic segmentation.
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When an Idaho-based discount hardware chain sent snow shovels to its Augusta, Georgia, store in April, it was engaged in
A) concentrated segmentation.
B) geodemographic segmentation.
C) benefit segmentation.
D) psychographic segmentation.
E) misguided geographic segmentation.
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- I need this question done in 10 minutes A. Explain differentiated (multi segment) and undifferentiated (mass marketing) target marketing strategies for a bookshop selling books, magazines, and stationery. Is a concentrated (niche) target marketing approach likely to be useful? Answer yes or no and explain why or why not. B. Describe a specific segment that would be a useful target market for a magazine called Fishing New Zealand. (use all four segmentation bases – Demographics, Geographics, Psychographics and Behaviour). C. Does gender based segmentation of the pen product category make sense? Answer yes or no and then explain your answer.Segmentation assumes that customers in the same segment have similar preferences and buying behavior (Green, 1977; Wind, 1978). Segmentation enables businesses to gain empathy for the segment's needs, and target them with products, services and marketing messages which are relevant. Consumers today respond poorly to mass marketing approach as “one-size-fits-all” messages lack contextual relevance (Bianco, 2004). Therefore Nike applies segmentation in its product lines to gain competitive advantage. Please share Nike Segmentation criteria and target market approaches, why they move from mass marketing to customization?Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on A) multiple segmentation bases B) psychographic segmentation bases C) geographic regions D) demographic variableE) behavioral variables Please answer fast I give you upvote
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