Which of the following is a qualitative analysis technique? a) Naïve method b) Delphi method c) Smoothing forecast d) None of the options are correct

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Which of the following is a qualitative analysis technique?
a) Naïve method
b) Delphi method
c) Smoothing forecast
d) None of the options are correct
Transcribed Image Text:Which of the following is a qualitative analysis technique? a) Naïve method b) Delphi method c) Smoothing forecast d) None of the options are correct
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