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Which of the following are legitimate reasons for manufacturing businesses to consider selling through manufacturer representatives rather than deploying their own sales force?
| a. |
Manufacturing reps typically reduce the firm’s selling costs because they work on a straight commission basis and don't receive company benefits (like retirement and health plans).
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| b. |
Maintaining a national sales force is often too expensive for the coverage needed.
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| c. |
Manufacturing reps are typically seasoned professional salespeople with excellent knowledge of the products they sell and the sales territory they cover.
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| d. |
All of the above. |
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