Which of these is represented in the holistic approach to SMM as whether decisions regarding the use of social media tools are based on a highly centralized hierarchy or a network of contributors with decentralized decision-making authority? Approval Governance  Culture  Scope  Structure

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Which of these is represented in the holistic approach to SMM as whether decisions regarding the use of social media tools are based on a highly centralized hierarchy or a network of contributors with decentralized decision-making authority?

Approval
Governance 
Culture 
Scope 
Structure 
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