Which part of the article showed the Descriptive analytics?Predictive analytics?Prescriptive analytics? ANALYTICS (in) ACTIONPROCTER & GAMBLE USES BUSINESS ANALYTICS TO REDESIGN ITS SUPPLY CHAINConsumer goods giant Procter & Gamble (P&G), themaker of such well-known brands as Tide, Olay, Crest,embarked on a effort known as Strengthening GlobalEffectiveness. A major piece of that effort was the NorthAmerican Supply Chain Study, whose purpose was tomake the supply chain in North America as efficient asand efficiency are critical to the company's profitabil- possible, while ensuring that customer service require-Bounty, and Pampers, sells its products in over 180countries around the world. Supply chain coordinationity. After many years of acquisitions and growth, P&Gments were met.SJ. Camm, T. Chorman, F. Dill, J. Evans, D. Sweeney, and G. Wegryn,"Blending OR/MS, Judgment and GIS: Restructuring P&G's SupplyChain," Interfaces 27, no. 1 (1997): 83-97.A team of P&G analysts and managers partneredwith a group of analytics faculty at the University ofCincinnati to create a system to help managers redesignthe supply effort in North America. The fundamentalcast product family demand by three-digit zip code forten years into the future. This future demand was theninput, along with projected freight and other relevantquestions to be answered were: (1) Which plants shouldmake which product families? (2) Where should the dis-tribution centers be located? (3) Which plants shouldserve which distribution centers? (4) Which custom-costs, into an interactive optimization model, that min-imized cost subject to service constraints. The suite ofanalytical models was aggregated into a single systemthat could be run quickly on a laptop computer. P&Gers should be served by each distribution center? Theteam's approach utilized all three categories of businessanalytics: descriptive, predictive, and prescriptive.At the start of the study, data had to be collectedfrom all aspects of the supply chain. These includeddemand by product family, fixed and variable pro-duction costs by plant, and freight costs and handlingcharges at the distribution centers. Data queries anddescriptive statistics were utilized to acquire and bet-ter understand the current supply chain data. Data vi-sualization, in the form of a geographic informationsystem, allowed the proposed solutions to be displayed supply chain. The system of models was later utilizedon a map for more intuitive interpretation by manage-ment. Because the supply chain had to be redesignedfor the future, predictive analytics was used to fore-product category managers made over a thousand runsof the system before reaching consensus on a smallset of alternative designs. Each proposed design in thisselected set was then subjected to a risk analysis usingcomputer simulation, ultimately leading to a single go-forward design.The chosen redesign of the supply chain was imple-mented over time and led to a documented savings in ex-cess of $250 million per year in P&G's North Americanto streamline the supply chains in Europe and Asia, andP&G has become a world leader in the use of analyticsin supply chain management.

Question

Which part of the article showed the Descriptive analytics?Predictive analytics?Prescriptive analytics? ANALYTICS (in) ACTIONPROCTER & GAMBLE USES BUSINESS ANALYTICS TO REDESIGN ITS SUPPLY CHAINConsumer goods giant Procter & Gamble (P&G), themaker of such well-known brands as Tide, Olay, Crest,embarked on a effort known as Strengthening GlobalEffectiveness. A major piece of that effort was the NorthAmerican Supply Chain Study, whose purpose was tomake the supply chain in North America as efficient asand efficiency are critical to the company's profitabil- possible, while ensuring that customer service require-Bounty, and Pampers, sells its products in over 180countries around the world. Supply chain coordinationity. After many years of acquisitions and growth, P&Gments were met.SJ. Camm, T. Chorman, F. Dill, J. Evans, D. Sweeney, and G. Wegryn,&#34;Blending OR/MS, Judgment and GIS: Restructuring P&G's SupplyChain,&#34; Interfaces 27, no. 1 (1997): 83-97.A team of P&G analysts and managers partneredwith a group of analytics faculty at the University ofCincinnati to create a system to help managers redesignthe supply effort in North America. The fundamentalcast product family demand by three-digit zip code forten years into the future. This future demand was theninput, along with projected freight and other relevantquestions to be answered were: (1) Which plants shouldmake which product families? (2) Where should the dis-tribution centers be located? (3) Which plants shouldserve which distribution centers? (4) Which custom-costs, into an interactive optimization model, that min-imized cost subject to service constraints. The suite ofanalytical models was aggregated into a single systemthat could be run quickly on a laptop computer. P&Gers should be served by each distribution center? Theteam's approach utilized all three categories of businessanalytics: descriptive, predictive, and prescriptive.At the start of the study, data had to be collectedfrom all aspects of the supply chain. These includeddemand by product family, fixed and variable pro-duction costs by plant, and freight costs and handlingcharges at the distribution centers. Data queries anddescriptive statistics were utilized to acquire and bet-ter understand the current supply chain data. Data vi-sualization, in the form of a geographic informationsystem, allowed the proposed solutions to be displayed supply chain. The system of models was later utilizedon a map for more intuitive interpretation by manage-ment. Because the supply chain had to be redesignedfor the future, predictive analytics was used to fore-product category managers made over a thousand runsof the system before reaching consensus on a smallset of alternative designs. Each proposed design in thisselected set was then subjected to a risk analysis usingcomputer simulation, ultimately leading to a single go-forward design.The chosen redesign of the supply chain was imple-mented over time and led to a documented savings in ex-cess of $250 million per year in P&G's North Americanto streamline the supply chains in Europe and Asia, andP&G has become a world leader in the use of analyticsin supply chain management.

Accepted Answer

Procter and Gamble is a consumer goods company of America headquartered in Ohio, United States.

Which part of the article showed the Descriptive analytics? Predictive analytics? Prescriptive analytics?