Which product likely has a more in elastic demand, a movie ticket or lifesaving medication? Why?

Survey Of Economics
10th Edition
ISBN:9781337111522
Author:Tucker, Irvin B.
Publisher:Tucker, Irvin B.
Chapter5: Price Elasticity Of Demand And Supply
Section: Chapter Questions
Problem 7SQP: Suppose a movie theater raises the price of popcorn 10 percent, but customers do not buy any less...
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Which product likely has a more in elastic demand, a movie ticket or lifesaving medication? Why? 

If new substitutes are developed for a product, what will likely happen to the demand curve for that product? 

If new substitutes are developed for a product, what will likely happen to the total revenue maximizing price for that product? 

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