Who would you view as your key customers (including internal departments/staff) ?

1  It is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer values of management is known as

Search the Internet for a company that supplies Customer Relationship Management (CRM) systems for mid-size and large companies. Learn all you can about the company’s CRM product/s. Take a look at its competitors as well. Armed with the product knowledge and competitor analysis you have gained, compose a sales letter (as an email) to a mid-size company in need of CRM software. You’re free to make up details about the customer’s problem/s so that you can show the benefits and value proposition of your solution. Your letter should follow proper email format, including being single spaced, and be no more than one page in length. Once you have posted your sales letter, read the letters of your peers and respond to 3 letters. Pretend that you are the customer and respond as you would if you were to receive such a sales letter.

Why the aim of customer relationship management is to create not just customer satisfaction, but also customer delight ?

Describe three key benefits that CRM software can provide to a company in terms of customer relationship management.

Could you maybe elaborate on what you mean when you talk about the segmentation of operating systems? Please describe both their positive and negative aspects.

What advantages can customer relationship management provide a business and its clients? Give examples to clarify.

Why does Customer Relationship Management (CRM) interest you the most? Explain Why?

Elaborate on the factors that an integrated Customer Relationship Management system canprovide your business with.

Identify a company that you think is customer-centric and one that is not.