why forecasting is needed in business   a. to ascertain resource requirements b. to project profit c. to identify business scenarios  d. all of the above

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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why forecasting is needed in business
 
a. to ascertain resource requirements
b. to project profit
c. to identify business scenarios 
d. all of the above 
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