Answered: Why is audience analyst so important…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Why is audience analyst so important during a selection of a direct or an indirect Organizational strategy for a business message?

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Its important to have a audience analyst while selection of a direct or indirect organizational strategy because a strategy is drafted with an objective of positive growth of the organization in terms of 3 P's i.e. People, Planet and Profit.

Audience analyst helps organizations in understanding their potential customers. They help in developing a market strategy to attract potential customers and also satisfy existing customers.

Audience analyst also help organizations in elevating customer experience and brand perception.

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