Why is researching the market so important when considering starting a new business?  Why do you think Nokia failed?

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter6: Managing Start-Ups And New Ventures
Section: Chapter Questions
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Why is researching the market so important when considering starting a new business?  Why do you think Nokia failed?

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