Why is the lettering on the front of some vehicles backward?

Principles of Physics: A Calculus-Based Text
5th Edition
ISBN:9781133104261
Author:Raymond A. Serway, John W. Jewett
Publisher:Raymond A. Serway, John W. Jewett
Chapter26: Image Formation By Mirrors And Lenses
Section: Chapter Questions
Problem 9CQ
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Why is the lettering on the front of some vehicles backward?

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