You have been asked to reduce healthcare costs at your organization. With the implementation of the Affordable Care Act and overall healthcare costs on the rise, senior management has asked for you to develop a strategy to find the best health insurance in the competitive markets. A key focus for you is to decrease healthcare expenditures for the organization without foregoing quality for the employees. Senior managers in your organization recently participated in a national survey on “Purchasing Value in Health Care,” conducted by Towers Watson. Here are some of the results: Employers’ Top Challenges in Maintaining Affordable Benefit Coverage:     Employees’ poor health habits     Under use of preventative services

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
Section12.1: Cutting Edge Quality: Cutco “knives For Life”
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You have been asked to reduce healthcare costs at your organization. With the implementation of the Affordable Care Act and overall healthcare costs on the rise, senior management has asked for you to develop a strategy to find the best health insurance in the competitive markets. A key focus for you is to decrease healthcare expenditures for the organization without foregoing quality for the employees. Senior managers in your organization recently participated in a national survey on “Purchasing Value in Health Care,” conducted by Towers Watson. Here are some of the results:

Employers’ Top Challenges in Maintaining Affordable Benefit Coverage:

    Employees’ poor health habits
    Under use of preventative services
    High-cost catastrophic cases and end-of-life care
    Poor employee understanding of how to use the plan
    Overuse of care through employees seeking inappropriate care
    Poor quality or misuse of care because primary, specialty, and facility care are not integrated.

You are looking for the best employees and  you have to provide healthcare coverage as part of your total rewards strategy.

Quastions

1-Explain and implement a health care strategy to include health care reform compliance. 
2-How this strategy makes sense for Compensation, Benefits, and Total Rewards for the organization.
 
pleas consider :
  
-Will the plan be fully insured or self-funded?
-What will the communication plan include?

Employers’ Top Challenges


 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing