
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Your R&D department has slightly changed one of your company’s products. It is not really “new and improved,” but you know that putting this statement on the package and in advertising will increase sales. What would you do? |
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- Find a product that has a memorable logo. Explain it and why you feel it is so successful.arrow_forwardTRUE/FALSE When using a market segmentation strategy, a firm tends to lose control of costs because of the number of segments it competes in.arrow_forwardAssume that you are working as a brand manager in a company. Your company is going to create a new product and senior management expects from you to create new brand for this new product. “How do you “brand” the product?” and “What makes the brand strong?”. Please answer these two questions by taking challenges and opportunities for the brands nowadays into account.arrow_forward
- Choose a product for which you are interested in creating a marketing plan. It can be a product that already exists, or one you would like to launch. It must be a legal product. Specifically describe your product. The most important requirement for this assignment is that the reader has a clear understanding of your product, what it does for the consumer, and how it works or functions. Some information you should include is the name of your product. If you are choosing to create about a product you would like to launch, be sure to create a name for your product and try to be creative. Explain the features and benefits, making sure to differentiate between these two concepts. The “product” section is the most important of the four Ps of marketing: product, price, place, and promotion. Effectively completing this part of the project should set you up for success for the rest of the project.arrow_forwardThe well-known brand UPS (United Parcel Service) would most likely be classified as A.suggestive. B. arbitrary. C.generic. D.fanciful. e.descriptive.arrow_forwardEvidence of a Pink Tax The sense of resignation that female consumers feel when being hit by additional costs at the cash register is real. The additional costs are perceived as a kind of tax because they are felt to be compulsory. When addressing the question of whether, or to what degree, a pink tax actually exists it is important to pay attention to the terms of the inquiry. In this case the framing of the problem has an impact on the potential solutions to the problem. If indeed it can be regarded as a genuine tax, the ultimate source of the problem is the government. In that instance, the obvious solution would be for women to pursue political remedies through voting, lobbying, and seeking judicial relief from predatory pricing. On the other hand, if the term amounts to taxing only in the colloquial or everyday sense there may be market solutions that can help. An illustration of this kind of colloquial use of “tax” is that one might regard being forced to pull an all-nighter at…arrow_forward
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