Business Esentials, Student Value Edition Plus 2017 MyLab Intro to Business with Pearson eText -- Access Card Package (11th Edition)
Business Esentials, Student Value Edition Plus 2017 MyLab Intro to Business with Pearson eText -- Access Card Package (11th Edition)
11th Edition
ISBN: 9780134796741
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
Question
Chapter 1, Problem 1.17TE
Summary Introduction

Given scenario:

Person X is the owner of a local gym and fitness studio. It has a variety of classes with the latest equipment and Person X worked hard to achieve the loyal customer base. There are three other gyms in the area, which charges $40 per month for individuals, $80 per month for families, and $70 per month for a couple. Person X heard that one of the competitors reducing the charge by $10. However, Person X could not able to afford the price war, as it would not make a profit.

To determine: The role of various inducements excluding the price might play in influencing demand and supply in the market.

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