MARKETING: REAL PEOPLE...ACCESS >CUSTOM
MARKETING: REAL PEOPLE...ACCESS >CUSTOM
10th Edition
ISBN: 9780136539940
Author: Solomon
Publisher: PEARSON C
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Chapter 1, Problem 10QA
Summary Introduction

To define:Meaning of differential benefits, competitive advantage, distinctive competency and the advantage or usefulness that will get after having a competitive advantage.

Introduction: Differential benefits, competitive advantageand distinctive competency these all help company to know the worth and grab the opportunities they had to beat its competitors.

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what is meant by competitive advantage explain in your own words? What unique quality in your opinion will make your firm have competative advantage? How can this competitive advantage be achieved? How can competitor be kept in check? What attribute will make the product have in competitive advantage explain in points? Part II) how does strategic management assist in gaining competitive advantage what synergy be achieved? What analysis is required in gaining competitive advantage in the industry (your point of view)?
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