PRIN.OF MARKETING CUSTOM(LL) W/ACCESS
PRIN.OF MARKETING CUSTOM(LL) W/ACCESS
16th Edition
ISBN: 9781323356265
Author: Kotler
Publisher: PEARSON C
Question
Chapter 1, Problem 1.10MA
Summary Introduction

Case summary:

The gaming industry has fallen down due the growth of smart phones and tablets. X Company releases a new console expecting to increase its profit by 71% and sustain in the market. The inbuilt features are blue rays-video player, voice activated movies on demand, television, S internet call, and other social media integration. They have also added televised events and special programming into their new models.

Characters in given case:

Company X

To determine: The features of new game consoles that incorporates mobile, digital or technology of social media in order to support the engagement and consumer interaction with the gaming.

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