MyLab Marketing with Pearson eText - Access Card - for Principles of Marketing
MyLab Marketing with Pearson eText - Access Card - for Principles of Marketing
16th Edition
ISBN: 9780133862096
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
bartleby

Concept explainers

bartleby

Videos

Question
Book Icon
Chapter 1, Problem 1.12MA
Summary Introduction

Case summary:

General parents are fearful to put their kids to sleep. This is termed as sudden infant death syndrome (SIDS). The sudden unexplainable death during the sleep is termed as SID. So, parents need to monitor the health of the child during the sleep. Many manufacturers came up with many technologies to monitor this sudden death. Marketers use this fear of parents into business. But many government agencies started to create the awareness that these devices cannot prevent the child from this sudden death.

To determine: The other examples of the marketers who use emotions to sell their products and whether it is ethical to do so.

Blurred answer
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Single Exponential Smoothing & Weighted Moving Average Time Series Forecasting; Author: Matt Macarty;https://www.youtube.com/watch?v=IjETktmL4Kg;License: Standard YouTube License, CC-BY
Introduction to Forecasting - with Examples; Author: Dr. Bharatendra Rai;https://www.youtube.com/watch?v=98K7AG32qv8;License: Standard Youtube License