EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780100663572
Author: Kotler
Publisher: YUZU
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Question
Chapter 1, Problem 1.13MA
Summary Introduction

Case summary:

The consumption of the consumer creates a greater part of Country US’s GDP (Gross domestic product). The Customer Satisfaction Index of Country A is a barometer of satisfaction by the customer with the goods and services over numerous divisions of economy. Though the profit and sales data are historical, the Customer Satisfaction Index of Country A is taken as a topmost economic denote of the macroeconomic growth.

Characters in given case:

Company A

To create: A report determining the compare and index indices for five various industries with national average and whether there are variations in the customer satisfaction among the industries with a reason.

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