Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 1, Problem 1.14E
Summary Introduction

To determine: visit the websites of 5 companies whose products you buy or may buy, compare their websites and how useful they were.

Concept introduction: there are many ways in which a company could reach its customers. Each way would be a step closer to selling a product, depending on how attractive it looked.

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