Case summary: Company ZS has became a billion dollar e-tailer in a short span of time. The company offered superior service accessible in many places. Some notable services was its free shipping, surprise upgrades to overnight services, 24*7 call centers, and 365-day return policy. Company ZS has attracted the customers with its attentive services which they offered. Company ZS was focused on customer-centric strategy. It also reveals the ultimate reward they receive was the committed work they carry out.
Characters in the case: Company ZS
To Determine: The value proposition of company ZS and the ways it relate to the market offerings.
Introduction: Marketing offer is a bundle of goods or services which delivers to an undiscovered zone of a customer's needs and requirements. It does exclude re-planning of the item somewhat it is a consider endeavour on expanding the offer.
Want to see the full answer?
Check out a sample textbook solutionChapter 1 Solutions
Marketing an Introduction Second Custom Edition for Penn State