Marketing: An Introduction, Student Value Edition (12th Edition)
Marketing: An Introduction, Student Value Edition (12th Edition)
12th Edition
ISBN: 9780133451283
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
Chapter 1, Problem 1.17MML
Summary Introduction

To determine: The reason for the business to find lesser customers over many customers.

Introduction:

Customer relationship management refers to a process of constructing and maintaining profitable customer relationships by providing higher customer value and satisfaction.

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