Marketing an Introduction Second Custom Edition for Penn State
Marketing an Introduction Second Custom Edition for Penn State
17th Edition
ISBN: 9781323458389
Author: Gary Armstrong / Philip Kotler
Publisher: Pearson Eduction
Question
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Chapter 1, Problem 1.19MML
Summary Introduction

To write: A comprehensive assignment for the chapter.

Introduction:

Customer relationship management refers to a process of constructing and maintaining profitable customer relationships by providing higher customer value and satisfaction.

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