Principles of Marketing - 15th Edition - by Philip Kotler, Gary Armstrong - ISBN 9780133084047

Principles of Marketing
15th Edition
Philip Kotler, Gary Armstrong
Publisher: Prentice Hall
ISBN: 9780133084047

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Book Details

MARKET: Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

More Editions of This Book

Corresponding editions of this textbook are also available below:

Principles of Marketing - 14th Edition
14th Edition
ISBN: 9780132167123
Principles Of Marketing, 11th
11th Edition
ISBN: 9780131857803
Pearson eText Principles of Marketing -- Instant Access (Pearson+)
18th Edition
ISBN: 9780136713982
Principles of Marketing
18th Edition
ISBN: 9780135766590
PRINCIPLES OF MARKETING (LLF)
18th Edition
ISBN: 9780135766361
PRINCIPLES OF MARKETING (HS)
18th Edition
ISBN: 9780137329861
EBK PRINCIPLES OF MARKETING
18th Edition
ISBN: 9780136646013
EBK PRINCIPLES OF MARKETING
18th Edition
ISBN: 9780136645986
Principles Marketing
3rd Edition
ISBN: 9780137018307
Principles Of Marketing 8th Canadian Edition
8th Edition
ISBN: 9780135084571
Principles Of Marketing
10th Edition
ISBN: 9780131212763
Principles Of Marketing (instructor's Resource Manual)
10th Edition
ISBN: 9780131019546
Principles Of Marketing: European Edition
6th Edition
ISBN: 9780273742975
Principles Of Marketing: An Asian Perspective
4th Edition
ISBN: 9781292089669
Principles of Marketing [With CDROM]
13th Edition
ISBN: 9780137035878
Principles Of Marketing, Seventh Canadian Edition
7th Edition
ISBN: 9780132020015
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Principles Of Marketing, Canadian Edition
5th Edition
ISBN: 9780130286413
Principles Of Marketing, Ninth Canadian Edition (9th Edition)
9th Edition
ISBN: 9780132605014
Principles Of Marketing -- Twelfth 12th Edition
12th Edition
ISBN: 9780536508980

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