PRINCIPLES OF MARKETING >C<
PRINCIPLES OF MARKETING >C<
17th Edition
ISBN: 9781323555651
Author: Kotler
Publisher: PEARSON C
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Chapter 1, Problem 1.23MML
Summary Introduction

To determine: The reason for the business to find lesser customers over many customers.

Introduction:

Customer relationship management refers to a process of constructing and maintaining profitable customer relationships by providing higher customer value and satisfaction.

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