Fundamentals of Information Systems
Fundamentals of Information Systems
8th Edition
ISBN: 9781305082168
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 1, Problem 1.2aCS
Program Plan Intro

Risks taken by Spagnolleti while shifting resources from back-office systems to marketing initiatives.

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What do you think are the sources of the information Jim and his team collected? How do you think they collected all of that information? Examine list of alternatives above. Are there any requirements or constraints that you can think of that were overlooked? List them. If you were looking for alternative approaches for Petrie’s customer loyalty program, where would you look for information? Where would you start? How would you know when you were done? Using the web, find three customizable customer loyalty program systems being sold by vendors. Create a table that compares them. Why shouldn’t Petrie’s staff build their own unique system in-house?
Research should be done on two distinct responses to this situation. In what ways are there similarities and differences between the two things that you found? In the process of developing a strategy, which aspects do you feel to be the most important, and what are some of the reasons you think it is important to include those aspects? How does your plan lend itself to being executed by the majority of companies and what are some of the ways it accomplishes this? In the body of your work, you should provide citations to the sources that you used.
Let's pretend you own a successful landscaping company with hundreds of regular clients in your neighborhood. To set up your customer relationship management system, you must first decide what information to collect from your customers. Is there a way to improve service or make money with this information?

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Fundamentals of Information Systems

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