Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN: 9781337106665
Author: Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher: Cengage Learning
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Chapter 1, Problem 1.2IP
To determine

Check whether the contract is aligned to the incentives with the owner’s profit goals.

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a manager's incentives are not perfectly aligned with the profit-maximising goals of a firm's owners, one plausible scenario is that they may have an incentive to maximise the firm's total revenue (if for example their income is proportional to revenue).  Explain why the revenue maximiser should always produce more than the profit maximiser.
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