Concept explainers
Case summary:
The case deals with the use of
The price range of the games manufactured by all the three companies is $250 to $300. Video gamers are loyal to their brand. However, Company S and Company M spend large amounts on advertising and promotional activities. Company O is started by Person J in 2013. However, the product was pulled from the market in 2015 due to limited capacity to produce and only a few original games
To determine: Whether having only three manufacturers is negative or positive.
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