Principles of Marketing, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition)
Principles of Marketing, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition)
16th Edition
ISBN: 9780133973303
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 1, Problem 1.3DQ
Summary Introduction

To discuss: The vital element of customer driven marketing strategy and discuss the marketing management orientation which guides the marketing strategy.

Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

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