EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Chapter 1, Problem 13PA
Summary Introduction
Interpretation: The perspectives of sustainability are to be determined along with the way it influences the personal purchasing decisions and the irrelevancy of the exploitation of these perspectives towards the marketing initiatives.
Concept Introduction:Corporate sustainability is how an organization delivers its products and services through creating a long-term stakeholder value. Any business is responsible in investing on the three perspectives namely, economic, environment and society.
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Discuss how the three perspectives of sustainability influence (or perhaps, should influence) your personal purchasing decisions. For example, do you consider whether apparel is made in safe and ethical factories? Should companies exploit their sustainability efforts for marketing purposes? Why or why not?
Discuss how the three perspective of sustainability influence ( or perhaps, should influence) your personal purchasing decision. For example, do you consider whether apparel is made in safe and ethical factories? Should companies exploit their sustainability effort for marketing purposes? Why or why not?
Go to the Coca-Cola website and click on Sustainability. Review the report and summarize the six most important aspects.
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