EBK MARKETING: AN INTRODUCTION
EBK MARKETING: AN INTRODUCTION
12th Edition
ISBN: 9780100666566
Author: Kotler
Publisher: YUZU
Question
Chapter 1, Problem 1.5DQ
Summary Introduction

To determine: The developments impacting marketing and the propositions of these developments on the ways in which the marketers deliver value to customers.

Marketing strategy:

Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.

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