EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780100663572
Author: Kotler
Publisher: YUZU
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Chapter 1, Problem 1.5DQ
Summary Introduction

To discuss: The reason why the company desires on fewer consumers than the more when implementing the CRM (customer relationship management) and whether it the focus is not to target as many as consumers.

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