Principles of Marketing Plus MyMarketingLab with Pearson eText - Access Card Package (16th Edition)
Principles of Marketing Plus MyMarketingLab with Pearson eText - Access Card Package (16th Edition)
16th Edition
ISBN: 9780133973105
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 1, Problem 1.5DQ
Summary Introduction

To discuss: The reason why the company desires on fewer consumers than the more when implementing the CRM (customer relationship management) and whether it the focus is not to target as many as consumers.

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