Marketing: An Introduction, Student Value Edition (13th Edition)
13th Edition
ISBN: 9780134132198
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.6CTE
Summary Introduction
To think critically about: The differentiation of positions among the three products, their strategies in marketing mix, the successful product, and the element of that competitors marketing mix contribution to its success.
Introduction:
The various factors which controlled by the company to influence the purchasing urge of the customers are termed as marketing mix.
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Marketing: An Introduction, Student Value Edition (13th Edition)
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