MARKETING...W/COURSECONNECT 3.1 >IC<
MARKETING...W/COURSECONNECT 3.1 >IC<
13th Edition
ISBN: 9781323411285
Author: Armstrong
Publisher: PEARSON C
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Question
Chapter 1, Problem 1.7CTE
Summary Introduction

To think critically about: The use of social media to market the products and services of a company.

Introduction:

Social media marketing is internet marketing, which uses social networking websites as a tool of marketing. The aim is to help a company increase its brand exposure and to reach the customer faster.

Summary Introduction

To evaluate: The company’s customer engagement.

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