PRIN OF MARKETING W/ COCO
2016th Edition
ISBN: 9781323404416
Author: Pearson
Publisher: PEARSON
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Question
Chapter 1, Problem 1ALC
Summary Introduction
To discuss: Marketing and whether it includes the concept of customer value, relationship, and engagement.
Introduction:
Marketing is the process where the aim or goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers’ end.
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